Portrait of Joe Bergantine

Joe Bergantine, Product Designer

Joe Bergantine is an independent UX design consultant, working remotely with startups to utilize design thinking methodologies to discover, create, and bring to market new products and services.

I studied at the Art Institute of Portland in Oregon, graduating with a Bachelor of Science in Graphic Design. During college I interned at, and afterwards contracted with, ID Branding (now Liquid Agency), one of the leading niche branding agencies on the West Coast, on projects for clients including Microsoft and Kodak before moving to Bozeman, Montana.

In Bozeman, I joined OC|Brand, a small brand agency that was leading the simultaneous re-branding and design of a greatly-expanded annual mail-order catalog for Schnee’s Powder Horn, a national sporting goods retailer. Over the next few years, as e-commerce blossomed and the catalog industry tanked, I shifting to focus exclusively on Web design and development, leading the team working on the Clarisonic website and production of their digital marketing efforts in the ramp up to the featuring of the product on Oprah’s Favorite Things episode and the internationalization of their sales efforts.

After growing out the interactive department at OC, I took on a similar role as Interactive Producer at MercuryCSC, a Bozeman-based marketing agency specializing in travel and outdoors that was looking to find footing in the post printed-collateral era. I provided guidance and mentoring on emerging technologies and marketing methods while evangelizing modern concepts of UX and Web development including user-centered design, version tracking, virtualized development environments, IT automation and responsive design. Among the larger projects I worked on, I lead the Montana Office of Tourism through the design, implementation and growth of an activity-centered multi-year concept to promote in-state travel which manifest as a Web and mobile application platform. I also worked with WestPaw Designs, a national brand of dog toys, leading them through a user-centered redesign of their e-commerce system.

In 2013, I started a consultancy focusing on product design for startups. I am currently working with 4c Sports, a startup focused on biomechanical analysis and body quantification and SherpaMD a business consultancy for specialized medicine.

I work remotely from around the north and southwest and my home in Montana, a booming locale for tech startups and the creative class.